Building got easy. It takes
Weeks.
Selling did not. It still takes
Months.
and several lunches.
Three kinds of companies call us.
SMEs
Squeezed by AI-native rivals.
We build the part ofyour business that
sells.
Start where the opportunity matters most.
Six jobs. You rarely need all six.
-
Where to compete, what to stand for and which markets to enter.
1 -
An offer your team can sell, priced so large and small buyers can say yes.
2 -
Sales, channels and partners that put your offer in front of the right buyers.
3 -
A clear reason to choose you, and the engine that fills the pipeline.
4 -
Operating models, workflows and AI-enabled commercial systems.
5 -
The model, the numbers and the story that stand up in front of investors.
6
Four accomplished people.
Amplified by AI.
Human direction. More capacity to act.
Four operators.One commercial stack.

Market entry, partnerships and sales
Microsoft. Ogilvy (WPP): Global Director of Alliances, EMEA AI Transformation Director.

Brand, marketing and demand
TBWA. Cognifide (WPP). VML: Global Partner Marketing Director. Sleek: first CMO.

AI transformation and delivery
Sitecore. 20+ years across GTM, SaaS, software engineering and enterprise AI.

Commercial finance and fundraising
KPMG, Barclays, Lloyds. Qualified accountant. AI and venture-backed startups since 2019.
Ways to work
The support that fitsthe work and your team.
Prove Value.
Discovery, a value roadmap and early practical wins, making the case for change clear.
Build the Engine.
Build the proposition, pricing, route to market and AI-enabled sales system behind growth.
Retained fractional commercial leadership.
Accomplished commercial leaders embedded part-time across every horizon, until your permanent team is ready.
Next step