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Building got easy. It takes

Selling did not. It still takes

and several lunches.

Three kinds of companies call us.

SMEs

Squeezed by AI-native rivals.

We build the part ofyour business that

sells.

Four accomplished operators.Amplified by AI.London · Madrid · Cape Town

Start where the opportunity matters most.

Six jobs. You rarely need all six.

  • Where to compete, what to stand for and which markets to enter.

  • An offer your team can sell, priced so large and small buyers can say yes.

  • Sales, channels and partners that put your offer in front of the right buyers.

  • A clear reason to choose you, and the engine that fills the pipeline.

  • Operating models, workflows and AI-enabled commercial systems.

  • The model, the numbers and the story that stand up in front of investors.

Four accomplished people.
Amplified by AI.

Human direction. More capacity to act.

Four operators.One commercial stack.

Ingrid Olmesdahl
Ingrid Olmesdahl

Market entry, partnerships and sales

Microsoft. Ogilvy (WPP): Global Director of Alliances, EMEA AI Transformation Director.

Josie Klafkowska
Josie Klafkowska

Brand, marketing and demand

TBWA. Cognifide (WPP). VML: Global Partner Marketing Director. Sleek: first CMO.

Paul Murrell
Paul Murrell

AI transformation and delivery

Sitecore. 20+ years across GTM, SaaS, software engineering and enterprise AI.

Dan Bolland
Dan Bolland

Commercial finance and fundraising

KPMG, Barclays, Lloyds. Qualified accountant. AI and venture-backed startups since 2019.

Ways to work

The support that fitsthe work and your team.

Prove Value.

Discovery, a value roadmap and early practical wins, making the case for change clear.

Next step


Let's build thecommercial engineto get there.

Tomorrow MakersLondon · Madrid · Cape Town